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United Kingdom
France 
EU/UK GDPR
This Section applies to the extent you are a customer of Avidity Science Limited or Avidity Science SAS, or otherwise are located in France or the UK.
For purposes of this Policy:
- Avidity Science LLC of 819 Bakke Avenue Waterford, Wisconsin 53185 USAis a controller of your personal information collected via the Services
- If you are located in the UK, Avidity Science Limited of Unit 1A Drakes Park, Long Crendon Industrial Estate, Long Crendon, Bucks. HP18 9BA is also a controller of your personal information
- If you are located in France or elsewhere in the EU, Avidity Science SAS of 250 bis boulevard Saint Germain, 75007 Paris. France is also a controller of your personal information,
(collectively referred to for purposes of this Section as “Avidity”).
Purposes for Collection of Personal Information
Depending on how you interact with the Services, Avidity may process your personal information for the purposes and in reliance on the legal bases set out in the table below.
| Categories of Personal Information (as identified in the Section Notice at Collection: Person Information We Collect) | Purpose for Processing | Legal Basis |
| Categories (a) to (d) | To provide Avidity’s products and services to you, which includes processing your payment information and arranging for delivery |
To manage and perform Avidity’s contract with you (Article 6(1)(b), GDPR) Avidity has a legitimate interest to properly manage and administer its relationship with you and to ensure that it is as effective and efficient as it can be (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To establish and fulfil any contracts or customer orders |
To manage and perform Avidity’s contract with you (Article 6(1)(b), GDPR) Avidity has a legitimate interest to properly manage and administer its relationship with you and to ensure that it is as effective and efficient as it can be (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To provide customer support |
To manage and perform Avidity’s contract with you (Article 6(1)(b), GDPR) Avidity has a legitimate interest to properly manage and administer its relationship with you and to ensure that it is as effective and efficient as it can be (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To contact you from time to time, including to investigate and/or respond to your inquiries or complaints |
To manage and perform Avidity’s contract with you (Article 6(1)(b), GDPR) Avidity has a legitimate interest to respond to your requests and inquiries for ongoing business administration (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To verify your identity |
To comply with Avidity’s legal or regulatory obligations (Article 6(1)(c), GDPR) Avidity has a legitimate interest to manage legal and/or regulatory matters as effectively and efficiently as possible (Article 6(1)(f), GDPR) |
| Category (a) | To invite you to participate in market research or surveys, deliver advertisements, marketing promotions and offers about products Avidity thinks may be of interest to you |
With your consent, if required by applicable law (Article 6(1)(a), GDPR) Avidity has a legitimate interest to promote its products including to inform you about similar products that it thinks may be of interest to you (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To customize your experience, monitor and improve Avidity’s website and to audit and analyze the placement and effectiveness of its advertisements and other marketing efforts |
With your consent, if required by applicable law (Article 6(1)(a), GDPR) Avidity has a legitimate interest to properly manage and administer its relationship with you and to ensure that it is as effective and efficient as it can be (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | For internal business analysis |
To comply with Avidity’s legal or regulatory obligations (Article 6(1)(c), GDPR) Avidity has a legitimate interest to manage its business and the Services in order to pursue its legitimate interests to improve its Services (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To protect Avidity’s rights and the rights and safety of its users and others |
To manage and perform Avidity’s contract with you (Article 6(1)(b), GDPR) Avidity has a legitimate interest to protect it rights and the rights and safety of its users and others (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To prevent fraud, activities that violate Avidity’s Terms of Use or other contracts, or that are illegal |
To comply with Avidity’s legal or regulatory obligations (Article 6(1)(c), GDPR) Avidity has a legitimate interest to ensure a safe and secure functioning of the Services (Article 6(1)(f), GDPR) |
| Categories (a) to (d) | To share personal information with third parties that acquire or are interested in acquiring all or part of Avidity’s assets or shares, or that succeeds it in carrying on its business |
To comply with Avidity’s legal or regulatory obligations (Article 6(1)(c), GDPR) Avidity has a legitimate interest to manage its business including for legal, personnel, administrative and management purposes (Article 6(1)(f), GDPR) |
Please note that you may have a right to object to processing of your personal information where that processing is carried out for Avidity’s legitimate interest or for direct marketing purposes.
Consequences of Not Providing Personal Information
Where Avidity requires your personal information to comply with its contractual or legal requirements, failure to provide this information means it may not be able to provide the Services to you.
EU/UK Data Privacy Rights
You have certain data privacy rights which may be subject to certain limitations and/or restrictions. These rights include the right to:
- access personal information Avidity holds about you;
- correct personal information when incorrect, out of date or incomplete;
- request that Avidity erases your personal information;
- opt-out of any marketing communications that Avidity may send you or otherwise object to the processing of your personal information;
- request that Avidity restricts the processing of your personal information – i.e., Avidity would need to secure and retain the data for your benefit but not otherwise use it;
- withdraw your consent at any time; and
- the portability of personal information – i.e., ask for a copy of your personal information to be provided to you, or a third party, in a digital format.
In addition to the above rights, where you are located in France, individuals also have the right to provide instructions to controllers regarding the retention, erasure and communication of their personal information after their death. Such instructions can be revoked or modified at any time.
All such requests should be directed to the Data Protection Officer: Holly Mason at holly.mason@avidityscience.com.
Avidity will respond to your request in writing, or orally if requested, as soon as practicable and in any event not more than within one month after receipt of your request. In exceptional cases, it may extend this period by two months and it will tell you why. Avidity may request proof of identification to verify your request. For more details in relation to your rights, including how to exercise them, please contact us using the contact detail as above.
EU/UK Data Protection Representative
EU Data Protection Representative : Geraldine Preau at geraldine.preau@avidityscience.com
UK Data Protection Representative : Hasitha Loolbadduwa at hasitha.loolbadduwa@avidityscience.com